Your dispensary is open. The money is hiding on your shelves.
Roll It Up is the retail operating system that finds it, and Collateral Base is who runs it. We operate, you own: pricing, inventory and marketing get handled day to day, while ownership and the final call never leave your hands. It is the same system running Roll It Up Management at Pekin’s Local Dispensary & Supply in Pekin, Illinois — our own store.
- ● We operate, you own — you keep the store and the final say
- ● Every price change ships through an owner-gated publish
- ● 100+ cannabis operators helped across 30+ states
A turnaround run by people who own a dispensary
Nobody has to tell you the store is underperforming. You can feel it. What you cannot see, standing on the floor at 4pm, is where it is happening: which shelf is holding cash hostage, which best seller is three days from a stockout, which special is quietly costing you more than it brings in.
Most consultants hand you a deck about it. We hand you the operating system we use on our own floor, and then we run it with you. Roll It Up watches the store between visits so the leaks surface while a small correction still fixes them, instead of at fire-sale time.
You keep the store and the final say. We keep the operating system pointed at the money. If you run Dutchie, start with how Roll It Up reads your Dutchie data — that is usually where the first surprises show up.
What changes on your floor
Dead stock, caught early
While a small markdown still fixes it
Aging inventory gets surfaced while it is still a pricing decision, not a write-off. You see days of supply by product, so slow movers get handled before they turn into a fire sale.
Cash you can actually see
Before the next vendor order gets signed
Know what is frozen on the shelf before you commit to more of it. Vendor bills get lined up against what those goods actually earned before anyone pays, and tax money stays walled off so a due date never surprises you.
Best sellers that stay in stock
Flagged before the shelf goes empty
You get a heads-up before a top mover runs out, and a straight read on which special is eating margin. Walk into a vendor meeting already knowing who earns their shelf space and who is renting it.
One number every morning
Customers today vs. break-even
Your manager opens to a single number instead of a spreadsheet. Vendor invoices — PDFs, phone scans, spreadsheets — get read into the ledger with a human confirming before anything saves, and the hours that used to go into building reports go back to the floor.
Proof, not promises
We run one. Pekin’s Local Dispensary & Supply is our store in Central Illinois, and it runs on Roll It Up every day it is open. Every practice on this page was tested on our own floor before it was ever offered to another operator. Any operating figure we show you from our store is directional — it is what happened in one shop in one market, not a representation of what will happen in yours.
You never lose the final call. Nothing reaches your shelf without your sign-off. Every price change moves through an owner-gated publish, so the system can recommend all day long and still never act behind your back.
100+ operators, 30+ states. Collateral Base has helped operators win licenses, pass inspections and scale — see our cannabis licensing calendar for what is open now, and the management platform for what happens after the license.
How it works
- Book a working session with Thomas Howard — an operator who runs a store on this system, not a salesperson.
- We go through your real numbers together: what is frozen on the shelf, what is about to stock out, which special is costing you.
- Roll It Up goes into your store. Pricing, inventory and marketing run day to day, with an owner-gated publish on every change.
- You keep the store and the final say. We keep the system pointed at the money, and the reporting stays in front of your manager every morning.
Start here: book time with an owner who runs one
Pick a time below and tell us about your store. You will be talking to the operator who runs Pekin’s on this system, and we have almost certainly seen your situation before. Bring your worst shelf — that is the fastest place to start.
Questions owners actually ask
Do you take equity or control of my license?
Never. We operate, you own. You keep sole control of your license, your bank accounts, your staff and every final decision. That is a structural rule, not a slogan — it is why the owner-gated publish exists.
Is this legal advice?
No. Collateral Base is a consulting firm, not a law firm, and nothing here creates an attorney-client relationship. When something needs a lawyer, we say so and you engage counsel separately.
How is this different from every cannabis consultant who burned me?
We operate our own dispensary on the same system we are asking you to run. Our terms are flat and published — never a percentage of your sales, never a piece of your license. And you can terminate on notice.
How do you charge?
Flat and published, with the whole structure in writing before anything starts. We do not take a share of your sales and we do not take a share of your license. What you see is what it stays.
What states do you work in?
Illinois first — home of the IDFPR adult-use program — plus the states where our structure has been vetted. On the call we will tell you straight whether your state works.
Ready? Book your working session
Collateral Base provides business consulting services, not legal advice. Roll It Up Management is powered by Collateral Base. Results vary by market, store and execution; operating figures shared from our own store are directional and are not a representation of anyone else’s results.
