Your dispensary is open. The math still doesn’t work.
280E eats your book profit. Vendors pitch you daily. And nobody tells you the one number that matters: how many customers a day your market has to give you. Roll It Up is the dispensary turnaround and AI back office we run on our own store (see it live at rollitup.app) — installed in yours.
- ● We operate Pekin’s Local Dispensary & Supply — our own scoreboard, published weekly
- ● 100+ cannabis operators helped across 30+ states
- ● You keep 100% control of your license. Always. We advise — you decide.
A dispensary turnaround run by people who own a dispensary
Here’s the situation nobody says out loud: a “fine” $3M dispensary keeps roughly 6–7% in book profit — and then 280E taxes it on gross margin, so the real after-tax cash is close to zero. You did everything right and you’re still grinding.
Every month that continues, the leaks compound: dead stock aging on shelves, prices drifting against competitors you don’t track daily, marketing you can’t run like a normal retailer because every platform bans you, and a license concentration cap you might be quietly violating.
When we work together, you get the exact cockpit we built to climb our own wall: the daily brief, the competitor price scraper, the inventory-turn report, the compliant email/SMS engine — and an operator on the other end who has skin in the same game.
The dispensary turnaround ladder — start free, buy certainty a step at a time
Pricing Power Read
Free
Your daily-customer breakeven number, from your own figures — rent, labor, margin. The number you’ll manage the store by. Ours went on YouTube: 17.6 → 52 → 380.
Store Physical
from $2,500 · starts with a $200 call (credited)
A diagnostic on your real POS export: your market’s TAM — population, competitor menus, spend per capita — the market share you need, inventory turn, pricing vs. the competitors we scrape, and the dollars leaking each month.
90-Day Turnaround Sprint
Fixed scope · quoted at your Physical
Weeks 1–2 diagnostic, 3–4 stabilization, 5–8 revenue, 9–12 operating cadence. You approve every decision — it’s your license and your store.
Roll It Up Managed
$1,950/mo (founding cohort: $1,495, locked for life) fee
The cockpit, live in your store: daily brief, weekly turn & concentration reports, competitor price tracking, compliant email/SMS marketing engine. Cancel anytime.
Proof, not promises

We run one. Every dispensary turnaround tactic we sell was tested on our own floor first. Pekin’s Local Dispensary & Supply is our store in Central Illinois. The scoreboard, the daily brief, the pricing reviews — they run our shop first. We publish the real numbers, including the ugly weeks, on Cannabis Legalization News (90K+ subscribers).
The stack is live, not vaporware. Our competitor engine tracks 2,500+ SKUs across nearby stores daily. Our turn report flags dead stock and license-concentration risk every week. Our marketing engine sends compliant campaigns a normal agency can’t.
100+ operators, 30+ states. Licensing, inspections, operations — see our cannabis licensing calendar for what’s open now — and the operating system that comes after the license.
How it works
- Grab the free Pricing Power Read — the first step of every dispensary turnaround is knowing your number.
- Book the $200 strategy call. It’s credited toward anything you buy — a deposit, not a fee.
- Get your Store Physical: your market TAM, your share target, your leak report, your plan.
- If the math says go: the 90-day dispensary turnaround sprint — then the platform keeps it running.
Start here: the $200 strategy call — credited toward anything you buy
Tell us about your store below. We’ll come to the call with your breakeven scoreboard and a first read on your market’s TAM — population, competitors, and the share you need. The $200 is a deposit, not a fee: it’s credited toward any engagement.
Questions owners actually ask
Do you take equity or control of my license?
Never. Roll It Up is an advisor and licensor — you keep sole control of your license, your bank accounts, your staff, and every final decision. That’s our structural rule, not a slogan.
Is this legal advice?
No. Collateral Base is a consulting firm, not a law firm. When something needs a lawyer, we tell you — and you engage counsel separately.
How is this different from every cannabis consultant who burned me?
Three ways: we operate our own dispensary and publish its numbers; our fees are fixed and disclosed up front; and you can terminate on notice. No long lock-ins, no percentage-of-your-store surprises.
What does it cost?
A dispensary turnaround here is staged so you never bet big blind. The scoreboard is free. The strategy call is $200, credited toward anything you buy. Store Physicals start at $2,500. The 90-Day Sprint is fixed-scope and quoted at your Physical. The platform is a fixed monthly fee you can cancel.
What states do you work in?
Illinois first — home of the IDFPR adult-use program — plus the states where our structure has been vetted. On the call we’ll tell you straight whether your state works.
Collateral Base provides business consulting services, not legal advice. Results vary by market, store, and execution. Fees quoted are indicative and confirmed in writing before any engagement.